Gufram Softcrete

Polyurethane seating

Softcrete is a family of modular seats by the italian brand Gufram.   The concept is to create an oxymoron where concrete is soft. This is thanks to the special texture treatment applied to the Gufluac® polyurethane foam, where a particular texture replicates lifelike worn out concrete surface.

In 2014 we expanded upon the original 2007 collection, now resulting in a family of central elements, corner elements, coffee table and a chaise longue to allow for complete manipulation.



  • 2014


  • Ross Lovegrove


  • project lead // client liaison // concept ideation // 3D modelling // visualisation