KIKO Wanderlust
2016, Ross Lovegrove
A packaging program by Ross Lovegrove Studio for KIKO Milano, a rapidly growing cosmetic brand. The idea has been to come up with four limited seasonal collections and making it a sustainable program over the years.
The products needed to be affordable, with an average positioning just above 10 USD and be made in millions. Each collection includes products such as compacts, mascara, lipsticks, lip oils, nail polish, perfumes, brushes and pencils. Wanderlust, shown here, was launching just about a year from the brief. Pricing and time-to-market constrains drove the focus on a modular system that would allow for reduction, reuse and recycle of the pieces. We created computational design tools to craft unique tactile textures that, along with the finishing, would give unique identity to each family of products. At the same time we ensured cross-collection tooling share, where only fractions of the molds would need to be changed. Having all the collections sharing most sub-assemblies (bottles, inlays, bases) helped us meeting the goals. The Wanderlust collection has been successful and sold out weeks after the launch.
Team: Ross Lovegrove, Andrea Locatelli, Christoph Hermann, Ian Slattery, Gianluca Berruti
Client: KIKO Milano
All images © KIKO Milano